Chicklet Survey Wrap-Up

October’s Chicklet question was whether you are a mompreneur. Seventy-two percent of you said “Absolutely!” “Are you kidding” was the response of 18% and 9% said “Not yet.”
Well, I have a little secret here…whether you have a business or not, you can still be considered a mom-entrepreneur in the Bubble Gum’s eyes. The reason? Family [...]

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Direct Sales Incentives: Are they worth it?

In tonight’s MOB Gold Club call, MOBster Juliet Marshall of Southern Living at Home, Pop Art Universe and Indie Rock CDs, posed a question…
Is it worth it to offer incentives to your customers (i.e. $50 in free product for booking a party, 2-for-1, etc)? How do really know if the ROI is worth it?
Instead of [...]

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What’s in it for me?

First of all, black and white email is like black and white TV! The professional look of the Constant Contact campaigns will not only help you project a polished image, but they will get your information READ!
Of course it isn’t all JUST about sending an HTML campaign. Plenty of people do that and don’t get [...]

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The Lucky Sevens of Meeting with Prospective Buyers

Recently, a new MOBster (mom-owned-business) asked me, “Do you have any tips for when I meet with the boutique owner regarding my product?” Yes, I do.
1. In the beginning, be open and flexible with your minimum order amount. In fact, you may even want to consider having no minimum order amount in the beginning. [...]

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The Lucky Sevens of Budgeting

I recently wrote a post about planning, and quite honestly, it feels very incomplete without also addressing budgeting. Planning and budgeting go together like peanut butter and jelly – or for those with peanut allergies – cookies and cream.

Whether at home or in business, a budget is a necessity. Learning to live with a budget [...]

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Shiny Object Syndrome

Do you ever find yourself flitting from new idea to new idea in your business? Are you changing your focus based on the latest industry fads or trends? Do you find that you have started many projects but none are brought to completion? If you answered yes to any of those. Then you, my friend, [...]

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Chasing Two Rabbits

Have you ever heard the saying, “If you are chasing two rabbits, you won’t catch either.” I’m not sure if I have the wording exactly correct, but I’m close enough. Anyway, I first heard this insightful tidbit from Kelly (my phenomenal Bubble Gum partner) a few weeks ago. Basically, it means that if you are [...]

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Video Demo of Jott

Comment on the ways you would use this service.

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Where Did My Memory Go?

We all joke about losing our minds, having “mommy brain” while pregnant and a decline in memory as we age. OK, at 38 (or am I 39?) I can’t seem to remember much of anything. Friends from college tell these really great stories and I smile like I remember, but inside I am thinking, “Was [...]

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5 Ways To Get Them To CLICK

Take a glance at your spam box, or your trash can, or the list of emails that you are about to delete without even reading them. When you are getting ready to send out your own form of internet marketing you will start looking at these emails a little differently. Many of us delete because [...]

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