- You need to stay in front of your clients/customers, creating “top of mind awareness”. This means they think immediately of YOU when the time comes that they need/want your service. Consumers are very fickle, they will jump ship to a competitor if it is more convenient, not necessarily because it is less expensive.
- Email marketing is fast, easy and really inexpensive if you do it right. Try getting set up with an email marketing company like Constant Contact to send out professional email campaigns with little technical experience.
- If YOUR contact information is at their fingertips they will access it, forward to a friend or remember YOU when it is time. (It doesn’t matter if it is in their in box or in their trash…we all know it can still be retrieved)
- People want ease and convenience which means being able to access your information/website/ordering process any time day or night.
- If you are passionate about your company, start a blog. It is easy, it’s free and it lacks the overt commercialism of corporate or company websites.
- Social networks (Facebook, My Space, Ryze)are gaining massive momentum. Like blogs, many are free and require minimal time investment. Message boards are another form of social networking. Be sure to check out the Inspiration Village message boards on my partner’s site! You can get yourself in front of your target market with little effort.
- Once your blog is going not only do you earn the trust of your readers, you also increase your credibility. (Trust and credibility lead to sales, referrals and loyal customers)
- Article marketing works similarly to blogging only instead of a website that you are posting to, you post your articles to article directories. How great is THAT? You just spent time writing an article for your blog and now you can get even MORE mileage out of it by submitting it to directories that target your market!
- The more you are present on the internet with blogs, articles and of course LINKS to your homepage….the more business you will get!
- Free ad space is everywhere on the internet. From ad sites to ezines the options are endless.
In the coming days and weeks I will be your guide to figuring out the ins and outs of internet marketing. So, what are you waiting for? Go gather those email addresses or at least start asking your customers for them!
