In tonight’s MOB Gold Club call, MOBster Juliet Marshall of Southern Living at Home, Pop Art Universe and Indie Rock CDs, posed a question…
Is it worth it to offer incentives to your customers (i.e. $50 in free product for booking a party, 2-for-1, etc)? How do really know if the ROI is worth it?
Instead of answering, I’m going to throw this one out there to our Bubble Gum Business Babes out there. What do you think? Are incentives worth it? If so, what’s the best way to offer incentives? How do you determine your ROI with incentives?
JWS
PS. To listen to the entire MOB Gold Club call, download the MP3 at Inspired Imaginations. Go to Resources and then Downloads.
