Your Personal Signature

A friend of mine sent me this mini-movie because she knows how much I believe in the inspirational power of authenticity and creativity.
So…how are you putting your personal signature on your business and your life?
In chaos and creativity,
JWS

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Direct Sales Incentives: Are they worth it?

In tonight’s MOB Gold Club call, MOBster Juliet Marshall of Southern Living at Home, Pop Art Universe and Indie Rock CDs, posed a question…
Is it worth it to offer incentives to your customers (i.e. $50 in free product for booking a party, 2-for-1, etc)? How do really know if the ROI is worth it?
Instead of [...]

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What’s in it for me?

First of all, black and white email is like black and white TV! The professional look of the Constant Contact campaigns will not only help you project a polished image, but they will get your information READ!
Of course it isn’t all JUST about sending an HTML campaign. Plenty of people do that and don’t get [...]

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What's in it for me?

First of all, black and white email is like black and white TV! The professional look of the Constant Contact campaigns will not only help you project a polished image, but they will get your information READ!
Of course it isn’t all JUST about sending an HTML campaign. Plenty of people do that and don’t get [...]

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The Lucky Sevens of Meeting with Prospective Buyers

Recently, a new MOBster (mom-owned-business) asked me, “Do you have any tips for when I meet with the boutique owner regarding my product?” Yes, I do.
1. In the beginning, be open and flexible with your minimum order amount. In fact, you may even want to consider having no minimum order amount in the beginning. [...]

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Video Demo of Jott

Comment on the ways you would use this service.

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5 Ways To Get Them To CLICK

Take a glance at your spam box, or your trash can, or the list of emails that you are about to delete without even reading them. When you are getting ready to send out your own form of internet marketing you will start looking at these emails a little differently. Many of us delete because [...]

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10 Reasons to Begin Using the Internet to Market Your Business

You need to stay in front of your clients/customers, creating “top of mind awareness”. This means they think immediately of YOU when the time comes that they need/want your service. Consumers are very fickle, they will jump ship to a competitor if it is more convenient, not necessarily because it is less expensive.
Email marketing is [...]

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Going Viral

Have you seen this video? Chances are you have either seen it or can expect it to be sent to you by your mother, best friend, or, my personal favorite…the person who NEVER emails with any sort of communication…just email spam, forwards, jokes. But, I digress. This is my first post to [...]

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Lucky 7’s of the 30-Second Pitch

As a mom-entrepreneur, I have many different roles: wife, mom, coach, boss, speaker, author, writer, coach, volunteer, mentor, homework checker, chauffeur, cheerleader, short-order cook…the list goes on. As many of you business owners understand – what don’t you do, right?

However, I was out a month or so ago, and someone asked me, “What do you [...]

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